Mannheim city marketing

Logo easydb -digital-asset from Programmfabrik

Responsibility for the future of the city

Stadtmarketing Mannheim GmbH manages and shares images with easydb . digitalasset .

“It was important for us to store photos centrally with defined rights that can be used for non-commercial purposes. easyDB supports us in this.”

Carmen Egolf, Stadtmarketing Mannheim GmbH

Summary

Key facts

  • In use since 2012
  • Users: 12
  • Press access without registration:
  • bildkatalog-mannheim.de

easydb variant and modules

  • Basic image management module
  • Permalinks from the CMS

Additional Services

  • Update contract

Legally secure control of image rights

Stadtmarketing Mannheim GmbH has been promoting the positive external impact of the metropolis in the north of Baden-Württemberg since 2001. The visual representation of the region is of central importance in the print and web sectors. Images must be managed in such a way that copyrights can be controlled in a legally secure manner at all times when publishing and sharing. This is particularly true if photos are only released for a short period of time or the publication methods are restricted. In order to streamline processes with external press representatives, a professional solution is required.

Content with easydb . Organize digitalasset and distribute them externally

The keywording is controlled centrally. Depending on the workload, the editing rights can be temporarily extended to a project team. In addition to the internal area, public guest access offers press representatives the opportunity to research images. Every search is informed in advance of the terms of use and is then allowed to download images in different resolutions. The content from external service providers such as photographers and photo agencies is also fed into the system after assessment. easydb not only supports the processes, the database also fits seamlessly into the existing IT infrastructure.

Screenshot easydb image database Digital Asset Management from Programmfabrik for city marketing Mannheim

Screenshot: publicly accessible press area

  • Preview Search results
  • Link to the photographer's consent for free use
  • Sorting by workbooks, keywords, categories and photographers
  • Download function in six different image sizes
  • Zoom function with navigation and metadata view

Why easydb ?

  • Different resolutions
  • Temporary rights management
  • Professional keywording
  • Linking images to documents
  • Press lounge
  • Reliable budgeting
  • Enormous work reduction

Case study as PDF

Making curated knowledge accessible for generations

easydb an innovative pioneer in the area of ​​web-based media repositories for 15 years Together with the latest version fylr , the successor to easydb 5, customers rely on our experience and know-how in over 200 installations. Due to the science-oriented and individual approach, the system is particularly established in educational and research institutions and has so far become indispensable in over 50 press offices.

Our team of experts is available to answer your individual inquiries.