European School of Management and Technology

Cross-departmental collaboration through location-independent image management

"We're thrilled to have found a tool in easydb that effectively connects our departments. Image research is simple, fast, and visually appealing."

Melanie Bobik, Marketing Manager, ESMT European School of Management and Technology, Berlin

ESMT European School of Management and Technology

ESMT European School of Management and Technology is a private international doctoral school. The business school's headquarters are located in Berlin, with another campus located at Schloss Gracht near Cologne. Founded by 25 leading global Commercial and management associations, ESMT offers English-taught full-time and part-time Executive MBA programs, an Executive MBA/MPA program, a Master's in Management program, and Management in English and German.

Introduction of a web-based image database

ESMT's diverse communications and marketing activities are housed in three different departments. To optimally connect all these departments, maximize the use of images and marketing materials, and make them available to employees, ESMT decided in 2015 to implement a database for managing digital media.

The choice fell on easydbbecause the software is web-based and ready to use without any installation effort. easydb meets all of ESMT's requirements and offers the convenience of expanding the database with additional features and modules as needed.

Images from different departments for a variety of purposes

The first phase involves making approximately 2,000 images from all departments available. In the medium and long term, the plan is to transfer the entire image archive, which comprises several thousand digital images, to the easydbdatabase. The material will be used for online and offline communication and marketing purposes, as well as for presentations and teaching courses.

The primary intention of connecting departments and locations and simplifying data exchange by introducing a central image database was successfully realized with easydb . The team now has the ability to access and use all image material from all departments.

By uploading images directly to the database, they are immediately available to all employees. The respective department heads ensure that the files are made available. The main easydbadministrators review and final approval of the images.

Categories and keywords for effective image research

The structure of the categories in easydb is based on the proven classification of files on ESMT's local system. The images are carefully indexed in the database. This makes it easy to find even distributed collections, for example, from different years, on specific topics. The image collection is therefore searchable even without knowledge of the context in which they were created. Usage rights are stored for all images, and user access is defined by rightsmanagement . This ensures that images are used in compliance with legal requirements and avoids lengthy communication channels for clarifying rights.

Sustainable data backup

Photos, images, and other media are not only valuable material for use in marketing, press and public relations, and teaching, but also historical documents that reflect the development and identity of the ESMT European School of Management and Technology, whose main campus is located in the former State Council building of the GDR in Berlin. Web-based image management allows for long-term preservation and location-independent storage. The storage of structured metadata also preserves valuable Infoabout the image and enables simple and intuitive research. This allows colleagues to effectively utilize the full potential of the image material in the future.

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